I remember at one point it was rare to find a Jordan in creative, but now I feel there are a million of us, so which one am I?
The first thing you'll notice about me is the way I hold my pencil. I've always marched to the beat of my own drummer, and I take that very same approach to my creative problem solving. Every client and challenge is unique, I strive to find the right elements and genuine truths to really set them apart.
I was once described as an upside down tree. Quickly ensuring each leaf is in order before unveiling the trunk. That analogy was so out there, but so perfect it stuck with me. Not only does that apply to my work ethic, but also my skill set. In my previous employment I moved from digital and ux, to social, CRM, experiential, then mass and broadcast learning all disciplines under one roof (just in reverse).
You'd think I'd have simple hobbies, but in my spare time I plan experiential charity events, sculpt, cosplay, assist my wife in flower arranging, and recently have become a master fabric mask maker.
Throughout my career as an art director / designer my creative and strategic approaches and designs have helped build and grow many national brands. Some include: McDonald's, McCafé, UberEats, General Mills (Lucky Charms, Pizza Pops, OEP, Cheerios, Edge Protein), Bank of Montreal, Telus, Intact, SNAP, Government of Ontario, BMW, TD, P&G, SickKids. I’ve won in Applied Arts, the CMAs, ADCCs, W3, Marketing, as well as earned shoutouts from Facebook and Snapchat for campaigns that over performed. My adventures have even led me to being recognized by the consulate General of Japan but that's a story for another time.
So if you want to chat with "this" Jordan, you know where to find me.
